The Riverbed Technology Alliance (RTA) provides the industry's leading solutions to complex enterprise application, network, and storage challenges. The alliance is comprised of a select group of technology companies that have partnered with Riverbed in order to jointly develop, market, and deliver solutions to enterprise customers and drive revenue and value to both companies. RTA Partners are comprised of complementary technology companies who share a common vision of accelerating application performance, simplifying network management and infrastructure, reducing replication and backup time-frames, and delivering significant savings as customers increasingly use the wide area network (WAN) to enable global business.
| Benefit | Description | RTA member | Elite RTA Partner |
| Marketing | |||
| Riverbed partner directory listing and profile | Listed on the Riverbed.com Web site | yes | yes |
| Riverbed Tested logo | Partner products are tested with Riverbed products- testing support varies per partner level. Elite and Global partners are officially Riverbed "Tested" and can receive the logo to use in marketing materials | no | yes |
| Riverbed co-marketing toolkit | Co-branded items such as templates for power point presentations, templates for data sheets, seminar invitations, etc. | yes | yes |
| Access to RTA Partner Portal | Secure partner portal for access to marketing and sales materials | no | yes |
| Co-sponsorship of Riverbed webinars | Riverbed conducts several webinars per month- marketing plan developed per partner at Elite and Global level | Per Riverbed approval- must bring joint customer and provide all marketing support | Per Riverbed approval- partner can propose topic and share costt |
| Press release issued | Only with customer case study | Partner to issue release and Riverbed to provide quote- only with customer story | yes- with joint customer- Riverbed and partner issue release |
| Seminar tool-kit | no | yes | |
| Partner Day attendee invitation for Riverbed Accelerate | Partner invited to participate at Riverbed's exclusive Partner Day | no | Invite only |
| Breakout session at Riverbed Accelerate '08 | no | no | |
| Discount for sponsorship of Accelerate '08 | 0% | 5% | |
| Select customer case studies published on Riverbed.com | Partner brings customer story and per Riverbed approval | yes | |
| Joint solution data sheet developed | on case by case basis | yes | |
| White papers | jointly developed | on case by case basis | on case by case basis |
| Demo of joint solution | a demo that shows how the joint solution works in the field and at events- partner to aid in building | no | on case by case basis |
| Customized yearly marketing plan | no | Yes | |
| Featured partner on WDS Forum | Partner can be featured on the WDS forum | no | case by case basis |
| Customer videos/ podcasts | Select joint customers are interviewed and filmed for customer video/ reference store interview | no | case by case basis |
| Channel Mapping | Riverbed will compare channel partners and provide introductions and develop joint sales initiatives | no | Yes |
| Not for resale equipment | |||
| Equipment loan/ sale program | Select equipment used for testing, training and demo purposes- not for resale or internal use | Equipment loaned for 60 days or sold at a discount | Equipment loaned for 60 days or sold at a discount |
| Training | |||
| SE Training | Riverbed SE's will be trained on joint partner solution | no | Invite only |
| Inside Sales introduction/ training | Inside sales is given a training on partner solutions and incentives to sell joint solution | no | Invite only |
| Sales Support | |||
| Alliance Manager | no | yes | |
| Technical Alliance Manager | no | yes | |