Riverbed Technology Alliance (RTA)
Accelerate application performance up to 100x faster anywhere in the world

The Riverbed Technology Alliance (RTA) provides the industry's leading solutions to complex enterprise application, network, and storage challenges. The alliance is comprised of a select group of technology companies that have partnered with Riverbed in order to jointly develop, market, and deliver solutions to enterprise customers and drive revenue and value to both companies. RTA Partners are comprised of complementary technology companies who share a common vision of accelerating application performance, simplifying network management and infrastructure, reducing replication and backup time-frames, and delivering significant savings as customers increasingly use the wide area network (WAN) to enable global business.

RTA Benefits
Benefit Description RTA member Elite RTA Partner
Marketing
Riverbed partner directory listing and profile Listed on the Riverbed.com Web site yes yes
Riverbed Tested logo Partner products are tested with Riverbed products- testing support varies per partner level. Elite and Global partners are officially Riverbed "Tested" and can receive the logo to use in marketing materials no yes
Riverbed co-marketing toolkit Co-branded items such as templates for power point presentations, templates for data sheets, seminar invitations, etc. yes yes
Access to RTA Partner Portal Secure partner portal for access to marketing and sales materials no yes
Co-sponsorship of Riverbed webinars Riverbed conducts several webinars per month- marketing plan developed per partner at Elite and Global level Per Riverbed approval- must bring joint customer and provide all marketing support Per Riverbed approval- partner can propose topic and share costt
Press release issued Only with customer case study Partner to issue release and Riverbed to provide quote- only with customer story yes- with joint customer- Riverbed and partner issue release
Seminar tool-kit   no yes
Partner Day attendee invitation for Riverbed Accelerate Partner invited to participate at Riverbed's exclusive Partner Day no Invite only
Breakout session at Riverbed Accelerate '08   no no
Discount for sponsorship of Accelerate '08   0% 5%
Select customer case studies published on Riverbed.com   Partner brings customer story and per Riverbed approval yes
Joint solution data sheet developed   on case by case basis yes
White papers jointly developed on case by case basis on case by case basis
Demo of joint solution a demo that shows how the joint solution works in the field and at events- partner to aid in building no on case by case basis
Customized yearly marketing plan   no Yes
Featured partner on WDS Forum Partner can be featured on the WDS forum no case by case basis
Customer videos/ podcasts Select joint customers are interviewed and filmed for customer video/ reference store interview no case by case basis
Channel Mapping Riverbed will compare channel partners and provide introductions and develop joint sales initiatives no Yes
Not for resale equipment
Equipment loan/ sale program Select equipment used for testing, training and demo purposes- not for resale or internal use Equipment loaned for 60 days or sold at a discount Equipment loaned for 60 days or sold at a discount
Training
SE Training Riverbed SE's will be trained on joint partner solution no Invite only
Inside Sales introduction/ training Inside sales is given a training on partner solutions and incentives to sell joint solution no Invite only
Sales Support
Alliance Manager   no yes
Technical Alliance Manager   no yes

 



Wide-area data services (WDS) for your network: Application acceleration, WAN bandwidth optimization, and IT consolidation