Riverbed recognizes that customers do not buy products – they buy solutions to problems. Riverbed partners with technology companies that have complementary products to its Steelhead products creating solutions that solve customer problems.

The RTA program is designed to enable its members to broadly leverage a relationship with Riverbed, by marketing a Riverbed-enhanced solution to their customer bases. The RTA program is built around developing an ecosystem of partners to deliver these solutions to customers. This guide is an introduction to partnering with Riverbed, and highlights some of the benefits and requirements to drive a strong partnership.

This document outlines the RTA Program Requirements and Benefits a partner can expect when entering a technology partnership with Riverbed.

Riverbed requires all RTA Partners to fulfill the requirements below. Please review according to your partner level.

Requirements	Description	RTA Member	Elite RTA Partner	Global RTA Partner- INVITE-ONLY
RTA Partner agreement
Yearly fee		$3,000	$8,000	$15,000
List Riverbed on partner Website with description of alliance
RTA Partner Internal Communications
Develop annual go-to-market plan		no		- global
Assign Riverbed alliance manager		no
Assign Riverbed technical lead contact		no
Executive sponsorship		no
Solutions/ Sales Training	RTA Partner must conduct a training webinar to their sales/SE teams on the joint solution, how to engage and next steps	no
Field Support organizations	mapping support teams	no	as needed	as needed
Inside sales introduction/training		no
Riverbed equipment placed in executive briefing center	if Riverbed equipment purchased- preferred to be placed in exec briefing center	no	preferred
Referenceable Customers (quotes/ case studies)	RTA Partners must bring a minimum number of referencable customers per year- these referencable customers come in the form of quotes and customer stories	1 initial to join and 1 per year	1 initial to join and 3 per year	1 initial to join and 5 per year
Channel Mapping	Partner agrees to do channel mapping with Riverbed- case by case basis	no	case by case basis
Event Mapping	Partner agrees to do yearly event mapping to determine mutual event participation	no
Marketing Funds	Partner agrees to spend a minimum number of dollars on marketing activities with Riverbed per year- these funds are kept by the partner company and mutually agreed upon	n/a	$25,000	$50,000
Internal communication	Riverbed to be included in all internal partner communications, such as newsletter, webcasts, internal Web sites, etc.
Deal influencing targets per year	mutually agree on amount of revenue that partner influences yearly	no	- decided upon mutually	- this level of partnership requires showing a contribution to a minimum of $500,000 in Riverbed opportunities over a 1 year period

 

If you feel your company fits the requirements for membership in the RTA program, apply today to become an RTA partner.