The Riverbed Technology Alliance (RTA) provides the industry's leading solutions to complex enterprise application, network, and storage challenges. The alliance is comprised of a select group of technology companies that have partnered with Riverbed in order to jointly develop, market, and deliver solutions to enterprise customers and drive revenue and value to both companies. RTA Partners are comprised of complementary technology companies who share a common vision of accelerating application performance, simplifying network management and infrastructure, reducing replication and backup time-frames, and delivering significant savings as customers increasingly use the wide area network (WAN) to enable global business.
| Requirements | Description | RTA member | Elite RTA Partner |
| RTA Partner agreement | yes | yes | |
| Yearly fee | $2,500 | $5,000 | |
| List Riverbed on partner Website with description of alliance | yes | yes | |
| RTA Partner Internal Communications | RTA Partner intranet site- list partnership info on internal Web site and all pertinent communication channels | yes | yes |
| Develop annual go-to-market plan | no | yes | |
| Assign Riverbed alliance manager | no | yes | |
| Assign Riverbed marketing contact | no | yes | |
| Assign Riverbed technical lead contact | no | yes | |
| Executive sponsorship | no | yes | |
| Technical Training | 1 technical staff member needs to be trained- additional costs apply. This training needs to be refreshed yearly- offered at a discount | no | Minimum of 1 member |
| Solutions/ Sales Training | 1 SE per region to be trained on Riverbed technology | no | yes |
| Field Support organizations | mapping support teams | no | yes |
| Inside sales introduction/training | no | yes | |
| Riverbed equipment placed in executive briefing center | if Riverbed equipment purchased- preferred to be placed in exec briefing center | no | preferred |
| Referenceable Customers (quotes/ case studies) | RTA Partners must bring a minimum number of referencable customers per year- these referencable customers come in the form of quotes and customer stories | 1 initial to join and 1 per year | 1 initial to join and 3 customers per year |
| Channel Mapping | Partner agrees to do channel mapping with Riverbed- case by case basis | no | yes |
| Event Mapping | Partner agrees to do yearly event mapping to determine mutual event participation | no | yes |
| Marketing Funds | Partner agrees to spend a minimum number of funds on marketing activities with Riverbed yearly | N/A | $25,000 |
| Internal communication | Riverbed to be included in all internal partner communications, such as newsletter, webcasts, internal Web sites, etc. | yes | yes |
If you feel your company fits the requirements for membership in the RTA program, apply today to become an RTA partner.
