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The Riverbed Partner Network Program

The Riverbed Partner Network Program

The Riverbed Partner Network gives you access to our market leading products and solutions. We provide all of the support needed to help you build a profitable business with us.
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Riverbed Technology Alliance

The Riverbed Technology Alliance (RTA) is a select group of technology companies that have partnered with Riverbed to jointly develop, market, and deliver solutions to enterprise customers. By solving complex application, network, and storage challenges, the RTA delivers powerful customer solutions that drive revenue and value to both its partner members and Riverbed.

Membership Levels

Companies can join the Riverbed Technology Alliance at one of three membership levels. After a membership level is defined, the RTA partner must meet the requirements for the technical designation they are pursuing.

  • RTA Member — Can validate their products with Riverbed and engage in limited marketing and sales activities.
  • Elite RTA Partner — Engage in a relationship with Riverbed to do extensive solution testing and identify product synergies. Commitment for specific sales engagement and marketing is defined, and a go-to-market plan is developed.
  • Global RTA Partner — Enter into a strategic relationship with Riverbed that has long-term product and revenue goals. Global partners must undertake extensive solutions testing and development, and commit global resources. Partners must be invited to participate in the alliance at this level.

Technical Designations

RTA partners work with Riverbed to develop joint solutions that address specific customer needs. RTA partner products are tested to measure performance, interoperability, and integration with Riverbed products.

There are four technical designations possible:

  • Cloud Ready for Cloud Steelhead — Validates interoperability between the RTA partner product and Riverbed's Cloud Steelhead product
  • Cloud Ready for Whitewater — Validates interoperability between the RTA partner product and Riverbed's Whitewater product
  • RSP Ready — Validates that the partner package runs on the Riverbed Services Platform (RSP)
  • Riverbed Tested — Validates interoperability between the RTA partner product and a Riverbed product, outside the RSP

Riverbed Technology Alliance (RTA) Benefits

Riverbed Technology Alliance (RTA) partners enjoy many marketing, sales, and product development benefits that help drive revenue and growth, and strengthen their brands. The chart below outlines just some of these benefits.

For more information about partner benefits, or to become an RTA partner, please complete this form, and we will contact you shortly.

Benefit Description RTA Member Elite RTA Partner Global RTA Partner- INVITE-ONLY
Marketing
Riverbed partner directory listing Listed on the Riverbed.com Web site ✔ ✔  
"Riverbed Tested" or RSP Ready" logo Partner products are tested with Riverbed products- testing support varies per partner level. Partners receive either official Riverbed “Tested” or “RSP Ready” logo and can use it in marketing materials ✔ ✔  ✔
Riverbed co-marketing toolkit Co-logoed items such as templates for power point presentations, templates for data sheets, seminar invitations, etc as needed as needed as needed
Co-sponsorship of Riverbed webinars Riverbed conducts several webinars per month- marketing plan developed per partner at Elite and Global level. Additional costs may apply Per Riverbed approval- must bring joint customer and provide all marketing support Per Riverbed approval- partner can propose topic and share cost Yes- Number determined with yearly marketing plan
Press release issued Preferred with customer success story Partner to issue release and Riverbed to provide quote On a case by case basis- Riverbed and partner issue joint release; preference to have customer quote On a case by case basis- Riverbed and partner issue joint release; preference to have customer quote
Customer case studies published Select customer case studies published on Riverbed.com Partner identifies customer, per Riverbed approval Per Riverbed approval Per Riverbed approval
RTA Partner and Product Profile (word and ppt document) Partner fills out word and ppt template with appropriate partnership information and sends to Riverbed for review/ approval ✔ ✔ ✔
Joint solution data sheet developed    no case by case basis ✔
White papers  jointly developed case by case basis case by case basis case by case basis
Demo of joint solution a demo that shows how the joint solution works in the field and at events- partner to aid in building  no case by case basis ✔ (may be modified for language)
Yearly marketing plan    no ✔
  ✔ - global
Sponsership of Riverbed User Groups  Riverbed conducts quarterly user groups in several cities. RTA Partners have the opportunity to sponsor. case by case basis case by case basis case by case basis
Featured partner on WDS Forum Partner can be featured on the WDS forum  no case by case basis ✔
Co-sponsorship of Riverbed field activities/ seminars Partner has opportunity to sponsor Riverbed field seminars- these will be evaluated on a case by case basis and mutually agreed upon ✔ ✔ ✔
Customer videos/ podcasts Select joint customers are interviewed and filmed for customer video/ reference store interview
case by case basis case by case basis case by case basis
Channel Mapping  Riverbed will compare channel partners and develop joint sales initiatives  no case by case basis ✔
Training
Sales and SE Training  Riverbed Sales and SE's will be trained on joint partner solution  Invite only  Invite only ✔
Inside Sales introduction/ training Inside sales is given a training on partner solutions and incentives to sell joint solution  Invite only  Invite only ✔
Sales Support        
Alliance Manager    no ✔ ✔
Technical Alliance Manager    no ✔ ✔

Riverbed Technology Alliance (RTA) Requirements

Companies wishing to join the Riverbed Technology Alliance (RTA) must meet certain eligibility requirements, as shown by partner level in the chart below. For more information about partner requirements, or to become an RTA partner, please complete this form, and we will contact you shortly.

Benefit Description RTA Member Elite RTA Partner Global RTA Partner- INVITE-ONLY
RTA Partner agreement
✔ ✔
Yearly fee
$3,000 $8,000  $15,000
List Riverbed on partner Website with description of alliance
✔ ✔ ✔
RTA Partner Internal Communications
✔ ✔ ✔
Develop annual go-to-market plan
no ✔ ✔ - global
Assign Riverbed alliance manager
no ✔ ✔
Assign Riverbed technical lead contact

no
 ✔ ✔
Executive sponsorship    no ✔ ✔
Solutions/ Sales Training RTA Partner must conduct a training webinar to their sales/SE teams on the joint solution, how to engage and next steps no ✔ ✔
Field Support organizations mapping support teams  no as needed
 as needed
Inside sales introduction/training    no ✔
  ✔
Riverbed equipment placed in executive briefing center  if Riverbed equipment purchased- preferred to be placed in exec briefing center no preferred ✔
Referenceable Customers (quotes/ case studies) RTA Partners must bring a minimum number of referencable customers per year- these referencable customers come in the form of quotes and customer stories 1 initial to join and 1 per year 1 initial to join and 3 per year 1 initial to join and 5 per year
Channel Mapping Partner agrees to do channel mapping with Riverbed- case by case basis no case by case basis ✔
Event Mapping
 Partner agrees to do yearly event mapping to determine mutual event participation no ✔ ✔
Marketing Funds Partner agrees to spend a minimum number of dollars on marketing activities with Riverbed per year- these funds are kept by the partner company and mutually agreed upon  n/a $25,000 $50,000
Internal communication Riverbed to be included in all internal partner communications, such as newsletter, webcasts, internal Web sites, etc.  ✔  ✔ ✔
Deal influencing targets per year mutually agree on amount of revenue that partner influences yearly
 no ✔ - decided upon mutually
 ✔ - this level of partnership requires showing a contribution to a minimum of $500,000 in Riverbed opportunities over a 1 year period

Apply to the Riverbed Technology Alliance (RTA)

If you’re ready to become a Riverbed Technology Alliance (RTA) partner, please complete the application form below, and we will contact you shortly.

PLEASE NOTE: This form is intended for technology partnerships only, not for channel partner inquiries. If you would like to resell Riverbed products, please visit our channel partners page.

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Lead Information
 
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