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Kevin West

Sr. Director, Solutions Marketing

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Kevin West has written for print, stage, screen, and music radio. Over the last 20 years, after a start in PR as writing director of a high-tech agency, he’s provided messaging, PR, and solutions marketing for a long list of companies, from Xerox to BEA to Citrix to VMware to Polycom to Riverbed. Along the way he’s also been a messaging consultant to companies like Microsoft, helping to message their openness strategy and approach to cloud standards; Adobe, messaging their early cloud solutions; IBM, messaging for the collegiate market; as well as a handful of start-ups. Kevin is currently Sr. Director of Solutions Marketing at Riverbed where he has a front row seat on what’s happening in the trenches of digital transformation and gets to write about the challenges that emerge in hybrid cloud and networking environments, the strategic solutions that companies are deploying, and the results that they’re achieving.

Posts from Kevin West

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