Manager of Solutions Engineering at Aternity/Riverbed TechnologyRSS
As the Manager of Solutions Engineering at Aternity/Riverbed Technology, Mark Robinson is responsible for helping prospective customers understand the technology and the business value that they could achieve through the Aternity platform.
Before joining Aternity/Riverbed Technology, Mark held various roles in Financial Management, Service Level Agreement Management and Reporting software sales following a 15 year career in both Actuarial and IT for the Life Assurance and Pensions industry.
Posts from Mark Robinson
01-Sep-2016 • by Mark Robinson
Is Shadow IT Really So Bad? Manage Stealth IT with End User Experience Monitoring
For years, IT experts have been warning about the incipient rise of “Shadow IT” – those unsanctioned, unknown, unmanaged applications that spread and multiply amongst the user community. The rise of SaaS only makes the threat worse with departmental “solutions” springing up everywhere, where the only due diligence has been the ability to download it....
29-Apr-2016 • by Mark Robinson
It's Green Initiative has an Energy Company's Workforce Seeing Red
Unintended consequences can result when IT is not tightly aligned to the business. Such was the case with one of my customers, a multi-national utility company. By implementing the same type of “green” energy conservation efforts they promote to their customers, the IT team unknowingly impacted the workforce’s ability to serve some of the company’s most sensitive customers. Here’s what happened, and how they used Aternity EUEM to identify and resolve the problem....
20-May-2015 • by Mark Robinson
Survival of the Fittest Natural Selection Won't Help IT Keep Up with Business
Darwin was right about survival of the fittest in nature. Random genetic mutations become more or less advantageous based on the natural environment, and those organisms with the advantageous characteristics survive to pass on those characteristics to their offspring. As the natural environment changes, those organisms with the genetics best adapted to the conditions out-compete others for resources – food, water, mates – to thrive in subsequent generations
14-Jan-2015 • by Mark Robinson
5 Whys: How a Manufacturing Company Accelerated the Launch of a New Intranet Site
One of my customers, a large manufacturing company in the North of England, asked me for help in troubleshooting the poor response of their new intranet site....
04-Nov-2014 • by Mark Robinson
Consumer Goods Company Finds User Experience Problem—In the Mirror
I had some rather unexpected results last week when helping a large consumer goods manufacturer understand the reason for a wide variation in the performance of their Remedy 8 system, as experienced by members of the IT organization....