Mobile APM for Business Leaders: 4 Critical Questions it Should Help You Answer
Although Mobile APM got its start with app developers, line of business leaders at mobile first enterprises are also relying on Mobile APM to address their top concerns. This makes sense, since companies are relying on mobile to drive revenue, customer engagement, and improvement in workforce productivity. Indeed, one of the key findings of the recently published Gartner Market Guide for Mobile Application Performance Monitoring is that ‘analytics capabilities emphasizing the business context are broadening the appeal of mobile APM solutions to non-operationally focused buyers.’ So, line of business leaders, Mobile APM is for you too.
Here are four questions your Mobile APM solution can help you answer.
1. What’s My Mobile Adoption?
Simply tracking the number of downloads from your enterprise app store won’t give you a view of actual mobile app adoption, especially when overall app abandonment rates remain stubbornly high. What counts is the actual usage of your app in the field. And retention rates are directly related to mobile app performance. Your Mobile APM product can help you evaluate mobile adoption progress, by identifying mobile app usage patterns across your enterprise.
SteelCentral Aternity enables you to 1) track the performance of any application relative to SLAs for key business activities, 2) drill into performance by department, geography, or device type and 3) review the impact of device health on app performance to remove the guesswork around performance and adoption
2. Am I Meeting My Service Level Targets?
There’s no doubt of the importance of ensuring a quality user experience by tracking crashes, errors, latency, and throughput. In addition, however, Mobile APM can empower the line of business with specific insights to determine whether or not SLAs are being met, by analyzing business activity performance by geography, department, and device type.
With Aternity, you can 1) identify normal app performance for groups of users, 2) set SLAs that meet customer expectations for key business activities, and 3) compare each instance of every user’s execution of these activities to the SLA, for enterprise-wide application performance service level management
3. Is My Workforce Actually More Productive on Mobile?
Most business leaders would agree that improving the productivity of their workforce is one of the primary goals of their mobile strategy. But simply rolling out mobile apps to the workforce isn’t enough by itself, to ensure you achieve this goal. The next step is measuring whether or not the workforce is actually more productive, as they interact with customers in stores, in the field, or in remote locations. Validating the impact of app performance on expected gains in productivity helps you take that key next step.
Use Aternity to 1) understand normal response times for business activities done by your workforce, 2) track the volumes of business activities, 3) identify the productivity loss in hours due to poor app performance, and 4) quantify the productivity loss in financial terms, by location or department
4. Did that Recent Change Help or Hurt?
New devices, OS versions, and apps are a fact of life in the mobile world. Change is not only constant, but accelerating. But you can’t just make change for the sake of change. You have to validate the change you make in device, OS, or infrastructure actually results in an improvement in getting business done.
With Aternity, you can 1) identify the timeframe of the change and the analysis window, 2) assess business activity volumes and response time relative to SLA targets, before and after the change, and 3) use response time, as seen by the end user, to quantify the impact of the change by location or department
Ensure Excellent Mobile User Experience for Mobile Apps Used by Your Consumers and by Your Workforce
To drive gains in customer satisfaction and workforce productivity requires more than rolling out apps on the app store, establishing a BYOD policy, and investing in an Enterprise Mobility Management (EMM) solution. It requires ensuring your mobile apps actually deliver the gains in revenue, customer satisfaction, and workforce productivity that you expect. Unlike other mobile APM vendors which primarily focus on developers and operations, Aternity Mobile APM also addresses the key questions that line of business leaders need to answer in order to ensure their mobile strategy is successful.
READ THE GARTNER MARKET GUIDE TO MOBILE APM
Aternity and Gartner recently teamed up on a jointly authored newsletter that addresses how mobile end user experience enables workforce productivity. Aternity addresses many of the other key recommendations in the Gartner Market Guide. Even better, get instant access to Aternity here.
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