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Hertz is the largest worldwide airport general use car rental company, with over 9,000 locations in 145 countries. Central to its business is a proprietary application that generates rental car transactions. Performance problems with the app don’t keep Hertz customers from getting their cars, but they slow down the process. Conversely, maximum performance not only speeds the process but improves customer service with cool new capabilities. Many customers never interact with a service counter rep at all. They are notified where their car is located via a text message or email, walk directly to it, and drive away.


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