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Bajaj Electricals, a leading Indian consumer electrical equipment manufacturing company, has embarked on a digital transformation journey to improve user experience and engagement for customers, distributors and employees. The company is using the Riverbed Digital Performance platform to accelerate application performance, dramatically improve end-user experience and better assess the impact of future IT change on performance, including a major shift to the cloud.
A household name in India, Bajaj Electricals’ business spans lighting, consumer durables like home appliances and fans, engineering and other projects such as wind and solar energy. The company has played a key role in the Government of India’s rural electrification efforts and is a pioneer in providing turnkey lighting solutions for the development of smart cities in India.
Bajaj Electricals operates 19 offices across the country and manages a chain of thousands of distributors and authorized dealers, over 400,000 retail outlets and more than 450 customer care centers.
In the wake of industry disruption and increased competition, Bajaj Electricals embarked on an ambitious digital transformation journey in 2015 to drive deeper engagement with its end-consumers, most of whom purchase the company’s products through third-parties and have limited direct exposure to the company. As Bajaj Electricals focused on digital technology as a critical enabler of their business, the pressure on IT grew - more complexity, higher business demands, and less tolerance for down-time and degradation.
The company began by automating key business processes, rapidly adopting new digital technologies and moving more and more apps to the cloud – and they were doing this often times in remote parts of India, where communications infrastructure is poor. Their existing infrastructure couldn’t support all this change, and the performance of several of their business-critical apps began to suffer, resulting in a significant spike in user complaints.
Additionally, lack of visibility into the company’s IT environment made troubleshooting like finding a needle in a haystack. The IT team couldn’t resolve issues quickly, which prolonged downtime, threatening their bottom line as well as early digital transformation gains.
In order to address these challenges, Bajaj Electricals deployed a powerful combination of Riverbed Digital Performance solutions to transform IT into a competitive differentiator including:
Today, Riverbed solutions form backbone of the company’s modern IT architecture, delivering deep end-user experience insights and increased business agility through improved digital performance.
借助 Riverbed 平台所提供的性能给我们留下了深刻的印象。它是我们数字化转型战略的强大推动力，我和我的团队得以为企业带来切实业务成效。”Gharge 说。“在竞争激烈的行业中处于领先地位至关重要，领先才是王道
Bajaj Electricals Ltd.