A German language survey on the attitudes to online shopping in the UK, France and Germany

E-commerce sales in Europe were ?166 billion in 2012 and this is expected to rise to ?188 billion during 2013, and represents 15.2% annual growth in 2012 (Mintel, E-Commerce - Europe - July 2013).

Alongside this increasing volume of e-commerce sales, consumers expect a stress-free and time-effective solution to their purchasing needs. The development and proliferation of devices puts consumers more in control than ever, and these consumer expectations represent a challenge for retailers to meet.

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