From its earliest beginnings, Crayola LLC has been a color company. Now a wholly-owned subsidiary of Hallmark Cards, Crayola LLC came into being when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. More than 115 years later, color - along with creativity, learning and most of all, fun-is the company's hallmark. The company, which employs 1,200 people worldwide, is most famous for its Crayola® products, which are sold in more than 80 countries from the island of Iceland to the tiny Central American nation of Belize. They are packaged in 12 languages: English, French, Dutch, German, Italian, Spanish, Portuguese, Danish, Finnish, Japanese, Swedish and Norwegian.