Digital Experience Management (DEM) has evolved from traditional network monitoring and application performance management (APM) to become an overwhelmingly important component of IT service delivery and IT-to-business alignment.
Featuring recent EMA research on digital, user and customer experience management, this white paper explores the many dimensions of digital experience management and provides insights into:
- The expanding scope and use cases for DEM
- Why companies are failing at DEM
- Principles and practices for effective DEM
- Top 10 tips for a successful DEM implementation
While it might be tempting for IT organizations to ignore complexity and the many dimensions of DEM, EMA has a simple piece of advice: Don't. Understanding the internal and external user experience is the key differentiator for businesses and IT to succeed in the digital age.