20 Days of Service to Our Community—365 Days of Service to Our Partners

Meg Brennan

Riverbed just celebrated its 20th anniversary—and rather than blow our own horn, we instead commemorated this milestone with a fabulous company-wide event: “Community Connection: 20 Days of Service.” Over the last three weeks of November, Riverbed employees donated more than 2,000 hours of time virtually and in locations around the globe:
• U.S.: San Francisco; Sunnyvale/San Jose; Bethesda, MD; New York City; Boston, MA; Reston, VA and Durham, NC
• EMEA: Barcelona; London; Munich; Bracknell, UK; Cluj, Romania and Dubai, UAE
• APJ: Bangalore; Sydney

What an amazing event and team!

It got me thinking about the last year, and how we’ve worked to help you, our partners, in 2022.

I must start, of course, with our new brand identity and Alluvio by Riverbed, our Unified Observability vision and portfolio. How does this major change serve you? By creating a more clearly defined product portfolio—and a strong message you can carry to customers: Alluvio “enables organizations to transform data into actionable insights and accelerate performance for a seamless digital experience.”

April 26th was a great day for Riverbed and our partners!

To help you enter this observability market, we are continuing to add solutions to this portfolio and working to provide you with the training, enablement and resources you need. This is a new and challenging market, which leading industry and financial analysts expected to grow to $19 billion by 2024.

Tied to this, we launched our first SaaS Specialization in July. Our SaaS specializations are designed to help you build expertise and drive success with your customers—all leading to more profitable opportunities. These specializations are designed for our high performing partners who will, of course, be rewarded for their expertise. Our first specialization focuses on Alluvio Aternity DEM (Digital Experience Management, including End User Experience Monitoring, EUEM, and Application Performance Monitoring, APM).

Our quick hit videos are ten-minute refreshers on key products and solutions.

We’ve added many resources this year to help you learn and sell, including new training offerings (e.g., “basics” course for Riverbed, Acceleration, and Alluvio Observability), product quick hits (10-minute refreshers to get ready for that big sales call), sales tools, and more. And all of these are available on the new Partner Portal we launched earlier this year. The new Portal offers enhanced features such as notifications, an improved Asset Library and a streamlined help process.

(center>Our refreshed Partner Portal is your one-stop source for everything you need to get enabled and sell Riverbed.

We also tweaked Riverbed Rise, making it easier and more closely tied to what we want to accomplish with our joint customers. For example, we’re now using MSRP instead of Net Total Contract Value for Dividend Calculations and we added a Teaming Discount to reward you for working with Riverbed to sell.

To top it off, Alex Thurber joined Riverbed in February. When a leader of Alex’s experience and caliber decides to join your company, it tells me two things: 1) the Riverbed story is resonating in the market, and 2) Riverbed is completely committed to being a partner-first company.

Remember to stay updated with Riverbed via our monthly Partner Insider newsletter and our Partner Portal.

As I wrote in a recent newsletter article, Riverbed is committed to its communities, including the partner community. I hope you had a great holiday wherever you celebrate and I look forward to continuing our journey this year!