Riverbed’s New Positioning: What Do You Think?

Bridget Bisnette

Riverbed: The Digital Performance CompanyAs part of our recent rebrand to The Digital Performance Company, Riverbed launched all new outcome-based certification paths, a completely modernized partner program, and an extended portfolio of industry-leading digital performance, user experience monitoring and management solutions. We’re excited that the feedback we’ve received so far from analysts and industry experts has the new Riverbed poised to become a powerful force for partners and customers alike.

Rethink possible

We believe that this is an exciting and pivotal time, not just for us and our partners, but for the entire technology industry. With digital transformation as a key driver, we’re focused on a future that is built entirely on fast, dependable and high-performing technology. Riverbed is aligning with the customer demand for digital solutions and enabling our partners to capture new opportunities that are built on a foundation of Cloud Networking, Digital Experience and Cloud Edge.  

You might be wondering what this new positioning means for you as a Riverbed partner. With your expanded portfolio, you’re better equipped to become a trusted advisor for your customers’ digital transformation strategy and offer solutions that extend beyond the network. And most importantly, the increased awareness resulting from this updated and timely positioning will reveal opportunities for your sales teams, leading to new conversations that help customers and prospects rethink possible with you and Riverbed.  

Have you seen what’s new?

Riverbed Rise, our simple, flexible and profitable partner program, enables you to expand revenue opportunities, gain brand equity, and stay relevant in a transforming world. If you haven’t visited the new Riverbed Rise partner center, now is the time. We’re releasing a steady stream of materials to help you reposition your Riverbed offerings with a focus on Digital Performance. Within the partner center, you’ll find FAQs, presentations, messaging and guides to help you take full advantage of the new branding, partner program, RCPE outcome-based certification learning and more.

Also, stay tuned to the Riverbed Partner blog and social channels (@RiverbedPartner on Twitter and Riverbed Partners on LinkedIn). We’ll point you toward useful information and resources to help you grow your Riverbed business and capitalize on this exciting new digital movement.

Let us know what you think

All of us here are looking forward to an exciting year that will carry our partners and our valued customers into a future built on digital performance. We’d love to hear what YOU think about the changes!

Feel free to start a conversation on the blog or social channels or drop us an email. Let us know what you love, and where you see room for improvement. We are dedicated to delivering ongoing enhancements to our programs, learning initiatives and solutions based on your feedback. Thank you for your valued partnership.