- Customer Stories
- How to Buy
Riverbed Technology (NASDAQ: RVBD), the IT performance company, today announced that Carolyn Crandall, vice president of worldwide marketing, has been recognized by UBM Channel's CRN Magazine as one of the Women of the Channel in 2012. Honorees in CRN's 2012 Women of the Channel list have made a name for themselves as influential leaders within their own company and the IT channel as a whole.
SAN FRANCISCO—August 21, 2012— This is Crandall's fourth year in a row receiving the Women of the Channel recognition by CRN Magazine. Crandall is a technology industry veteran with more than 25 years of experience developing high-performance channels and go-to-market strategies. At Riverbed®, Crandall leads the worldwide marketing organization and is responsible for setting the vision for how the company goes to market-from branding and awareness to demand creation. She also drives the strategies for how the channel and alliance partner communities integrate into the Riverbed marketing mix. In the last year, Crandall helped grow market share for Riverbed with programs that motivate partners to offer the full breadth of the Riverbed portfolio.
"Now in its ninth annual publication, CRN's 2012 'Women of the Channel' list honors female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel," said Kelley Damore, vice president, editorial director at UBM Channel. "This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations."
"Recognition by CRN Magazine as one of the top Women of the Channel is a distinct honor that validates our go-to-market approach and celebrates our accomplishments," said Crandall. "Our vision of delivering performance for the globally connected enterprise has not changed, but now we have a more comprehensive approach with the new Riverbed performance platform. Additionally, recent investments in the expansion of our portfolio, the new partner program, and channel enablement tools all equip Riverbed partners to have strategic discussions with companies on the performance trends that continue to challenge enterprises, as well as the innovative ways to solve them. Our focus for the next twelve months is to continue to build on our mutual success with partners through the continued investment in the core pillars of our partner program: capacity planning, competency building, field engagement, demand creation, and profitability programs."
More than 19,000 organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. As IT organizations embark on strategic initiatives to virtualize, consolidate and migrate workloads into cloud environments, users are moved farther from their data. Slow applications, slow file transfers and inefficient websites can negatively impact the performance and success of these initiatives. Riverbed transforms IT performance by providing solutions spanning WAN optimization, edge virtual server infrastructure (edge-VSI), application-aware network performance management, application delivery controllers, web content optimization (WCO), and cloud data protection for backup and disaster recovery. By providing the broadest portfolio of performance solutions that deliver anywhere, any-application optimization, Riverbed enables organizations to increase productivity and efficiency, while enhancing business resilience and controlling costs.
The Power 100 Women of the Channel is listed on CRN.com. The overall Women of the Channel list appeared in the July 2012 issue of CRN Magazine.
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed's products and services, statements regarding performance results of Riverbed solutions that may suggest likely or certain outcomes, and statements relating to Riverbed's ability to meet the needs of distributed organizations. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Riverbed's business are set forth in our Form 10-Q filed with the SEC on July 27, 2012. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements. Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.
Connect with Riverbed
Riverbed®, The Digital Performance Company™, enables organizations to maximize digital performance across every aspect of their business, allowing customers to rethink possible. Riverbed’s unified and integrated Digital Performance Platform™ brings together a powerful combination of Digital Experience, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes. At more than $1 billion in annual revenue, Riverbed’s 30,000+ customers include 98% of the Fortune 100 and 100% of the Forbes Global 100. Learn more at riverbed.com.
Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.