CRN Recognizes Two Riverbed Executives as Leaders in the Industry

Tami Bentz

We are delighted to share that CRN has named Bridget Bisnette, Senior Vice President of Global Channel Sales and Programs, and Cindy Herndon, Vice President Global Channels and Operations to its esteemed 2020 Women of the Channel list. Bridget received an additional honor by being named to the 2020 Power 100, an elite subset of the Women of the Channel list.

Recognizing the unique strengths, vision, and achievements, the prestigious Women of the Channel list acknowledges channel leaders who are blazing trails for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations.

The 2020 Power 100 list is an elite subgroup of standout individuals selected from the annual Women of the Channel list.  These extraordinary women inspire their peers through their thought leadership and tireless dedication to the advancement of their companies and the entire IT channel.

Cindy and Bridget’s recent achievements:

Cindy advocates the channel in many ways through our industry.  She’s a member of IPED’s Channel Leadership Forum, Vice Chair for CompTIA’s Channel Advisory Council, an advisory board member for the Channel Focus Women’s Leadership Council and a Channel Focus 50 member.  She also redesigned Riverbed’s partner investment strategy to move away from a marketing-only plan to a holistic business development play by creating a new Business Investment Fund that gives strategic partners a more flexible plan to fund their Riverbed-related needs for training, resources, marketing and more.

Bridget’s accomplishments that landed her on both lists include a double down on Riverbed’s channel strategy to drive awareness of the key performance metrics: pipeline growth, Partner Initiated and Deal Registration while focusing on key global partners with the goal of building new managed services franchises that leverage Riverbed technology in the area of Client Accelerator, SaaS Acceleration and Network Visibility. She continues to focus on mentoring and coaching teams to improve performance and job satisfaction. It is important to provide a support structure for talent and provide them visibility opportunities to enable growth.

Both Cindy and Bridget plan to continue to contribute to the channel by enabling Riverbed partners to drive our focused mission: delivering exceptional Network Performance and Visibility for any application to the world’s largest organizations.  This will help our partners maximize the performance of their customers’ networks and applications so they reach the full potential of their investments today and in the future.

“I am humbled and honored to be recognized among all the incredible leaders named in the 2020 Women of the Channel and Power 100 lists.” said Bridget.

Bob Skelly, CEO of The Channel Company adds: “CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel.  We are proud to honor them for their accomplishments and contributions to driving channel success.”

The 2020 Women of the Channel and Power 100 lists will be featured in CRN® Magazine on June 8 and online at

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