One appliance for global visibility
woman monitoring manufacturing equipment


  • Difficulty troubleshooting and determining the source of application performance problems, especially intermittent ones
  • Too much time spent “fire fighting,” too little time available for strategic projects
  • Difficulty planning for network upgrades and consolidations


  • A faster and more efficient network team
  • Immediate awareness of performance degradation in critical applications and WAN links and clear visibility into causes
  • More time for strategic projects
  • Better capacity planning for network upgrades and consolidations


The company, which employs 1,200 people worldwide, is most famous for its Crayola products, which are sold in more than 80 countries from the island of Iceland to the tiny Central American nation of Belize. They are packaged in 12 languages: English, French, Dutch, German, Italian, Spanish, Portuguese, Danish, Finnish, Japanese, Swedish and Norwegian.

From its earliest beginnings, Crayola LLC has been a color company. Now a wholly-owned subsidiary of Hallmark Cards, Crayola LLC came into being when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. More than 115 years later, color – along with creativity, learning and most of all, fun-is the company’s hallmark.

“Network performance directly affects employee productivity,” says Oren Woodruff, LAN/WAN Integrator for the company’s Information Solutions department. “I need solutions that can constantly monitor network performance and identify problems. And, it’s really important that I be able to see what happened in the past, because many problems aren’t reported until hours or days have passed.”

c; three major U.S. sales offices; the corporate and manufacturing facilities of Crayola LLC International in the U.K; marketing, sales, service and distribution operations in Canada, Mexico and Australia; and international sales offices in France, Italy and Spain.


  • SteelCentral AppResponse in the Easton, Pennsylvania data center for better visibility into application performance problems
  • Extensive real-time and historical reporting of over 60 critical metrics
  • Easy drill-down to problem causes
  • Reports network and application performance metrics in terms of business impact

crayola large

Pennsylvania, United States



Download pdf


selected img

Selected Country/Language: English