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Packard Bell (www.packardbell.com) is one of the leading suppliers of not only PCs and notebooks for the consumer market, but also MP3 players, portable GPSs, and home multimedia solutions. Formed in 1991, Packard Bell has become one of Europe's most popular consumer brands. According to the GFK research firm Packard Bell is the favorite PC brand of French consumers. The manufacturer's strategy aims to develop 'home digital entertainment' with a view to combining the best in IT with the best in consumer electronics, by leveraging innovative technologies, bold designs, and solid partnerships.


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