The Transformers - How to ensure ROI on innovation investments
The speed of change in the technologies available to organisations over the last five years has been astonishing. Social media, big data, mobility and cloud computing have disrupted existing business models and the relationship between IT, the wider organisation, and its customers. Lines of business and end users now essentially make their own IT decisions in many cases. Business leaders see these new technologies as representing a significant opportunity to innovate, improve efficiency and provide differentiated customer experiences in highly competitive marketplaces. The challenge, however, is ensuring that repeated adoption of the 'next big thing' delivers maximum benefit and optimal value to the business.
Riverbed, the leader in application performance infrastructure, commissioned Loudhouse to conduct primary research amongst IT decision makers in large EMEA organisations to better understand how effectively businesses were embracing and optimising the value of new technologies.
The study identified a significant minority - Transformers - who are utilising technology effectively and transforming their investments into high business performance.