As Product Evangelist for SteelCentral, Mike Marks is responsible for sales enablement, go-to market planning and execution, and product marketing. Mike joined Riverbed through its acquisition of Aternity. Before joining Aternity, Mike held senior roles in marketing, business development, and product marketing in the cloud, managed services, and service assurance teams of CA Technologies. A graduate of Brown University and Stanford Graduate School of Business, Mike also spent eight years as a submarine officer in the United States Navy. A competitive triathlete and recovering ultra-runner, he lives outside of Boston, blogs at www.enduro-marketeer.com, and tweets as @MikeIMarks.
Posts from Mike Marks
08-Feb-2017 • by Mike Marks
Windows 10 Migration — the Role of End User Experience Monitoring, Part 4
Welcome to the final post of the Windows 10 Migration series, which aims to help enterprises leverage SteelCentral Aternity End User Experience Monitoring (EUEM) to plan and execute a successful Windows 10 migration using the Plan-Do-Check-Act approach of the Deming Cycle. ...
01-Feb-2017 • by Mike Marks
Windows 10 Migration—the Role of End User Experience Monitoring: Part 3
25-Jan-2017 • by Mike Marks
Windows 10 Migration—the Role of End User Experience Monitoring: Part 2
End User Experience Monitoring plays a key role in each phase of large scale IT change initiatives, as discussed in the kick-off post on Windows 10 migration. ...
18-Jan-2017 • by Mike Marks
Windows 10 Migration—the Role of End User Experience Monitoring: Part 1
One billion devices running Windows 10 over the next couple of years. That’s still Microsoft’s goal, although they’ve backed off of the 2018 target date. ...
14-Nov-2016 • by Mike Marks
Ten End User Experience Monitoring Tips for a Successful Office 365 Migration: Part 2
Enterprises are continuing to migrate their productivity apps to the cloud, and demand for Microsoft Office 365 remains strong....
07-Nov-2016 • by Mike Marks
Ten End User Experience Monitoring Tips for a Successful Office 365 Migration: Part 1
Enterprise adoption of Microsoft Office 365 is growing, due to both enterprise demand and encouragement from Microsoft. ...
31-Oct-2016 • by Mike Marks
Retail IT: How Ready Are You for an Omni-Channel Black Friday?
Black Friday is just around the corner, and IT teams at omni-channel retailers are right to have the chills....
25-Oct-2016 • by Mike Marks
A Check-Up at Check-Out: 3 Tips to Ensure Excellent Customer Experience at the Point of Sale
For retail, the checkout experience can ultimately decide whether or not the customer leaves satisfied and remembers your brand in a positive way....
11-Oct-2016 • by Mike Marks
Business Process SLAs? Four End User Experience Monitoring Steps to “Yes”
The last in the series of five new End User Experience Monitoring use cases enabled by Riverbed’s acquisition of Aternity covers how SteelCentral Aternity enables IT and business executives to establish business process SLAs....
03-Oct-2016 • by Mike Marks
Three Ways to Validate the Impact of IT Change on End User Experience with SteelCentral Aternity
Digital transformation is in full swing in the enterprise, increasing the pressure on IT for End User Experience Monitoring....
21-Sep-2016 • by Mike Marks
Ignite Your Windows 10 Migration with Two End User Experience Monitoring Resources
Windows 10 migration is sure to be among the focus points of next week’s Microsoft Ignite event in Atlanta. One billion devices running Windows 10 by 2018. ...
15-Sep-2016 • by Mike Marks
SteelCentral Aternity for the Service Desk: Seven Tips for End User Experience Monitoring
With Riverbed’s acquisition of Aternity, Service Desk teams now have world-class End User Experience Monitoring capabilities to help them proactively identify and quickly resolve end user experience issues....
06-Sep-2016 • by Mike Marks
Mobile APM: The Next New SteelCentral Aternity End User Experience Monitoring Move
29-Aug-2016 • by Mike Marks
Five New End User Experience Monitoring Moves with SteelCentral Aternity: Device Troubleshooting
23-Jun-2016 • by Mike Marks
4 Ways End User Experience Management Complements Enterprise Mobility Management
The Enterprise Mobility Management (EMM) market is undergoing rapid change, as enterprises focus on mobile to increase customer satisfaction and workforce productivity. ...
19-May-2016 • by Mike Marks
4 Ways Legal Firms Ensure Workforce Productivity with End User Experience Monitoring
For technology leaders in any industry, a top priority is ensuring the IT infrastructure enables the workforce to be productive. Recognizing this, many IT executives have turned to Aternity End User Experience Monitoring to proactively identify and resolve problems affecting end users. ...
10-Nov-2015 • by Mike Marks
3 ways to arm central IT with the ability to manage shadow IT
Shadow IT is not going away. It’s a fact of life in most organizations. Contrary to all of the fear-mongering, Shadow IT benefits enterprises, to the extent that it drives innovation and fast decision making. A recent Network World article on Shadow IT in the Cloud nicely summarized five key risks, including compliance to data security and protection standards, concern about where enterprise data gets shared in the cloud, the robustness of consumer-grade applications used in the enterprise, the inability to leverage volume-pricing, and IT’s responsibility for the performance of apps that they don’t control. So, the question becomes how to arm Central IT with the ability to manage Shadow IT....
29-Oct-2015 • by Mike Marks
Mobile APM for business leaders: 4 critical questions it should help you answer
Although Mobile APM got its start with app developers, line of business leaders at mobile first enterprises are also relying on Mobile APM to address their top concerns. This makes sense, since companies are relying on mobile to drive revenue, customer engagement, and improvement in workforce productivity. Indeed, one of the key findings of the recently published Gartner Market Guide for Mobile Application Performance Monitoring is that “analytics capabilities emphasizing the business context are broadening the appeal of mobile APM solutions to non-operationally focused buyers.” So, line of business leaders, Mobile APM is for you too....
13-May-2015 • by Mike Marks
3 Case Study Examples of End User Experience Management in Banking
In this blog, I’ll discuss three examples of how financial services customers have used Aternityto deliver an excellent end user experience to their workforce in the physical branch, contact center, and on mobile devices. After all, IT delivering excellent end user experience to the workforce is a requirement for the workforce to deliver an excellent experience to your customers!
24-Apr-2015 • by Mike Marks
Do Mobile Workspaces Actually Improve Productivity? Prove it!
“Do mobile workspaces actually deliver on the vision of improving workforce productivity?” That’s a question our customers frequently ask us. It’s a question that Aternity is all too happy to answer, since we have a unique perspective on the issue. The perspective of the end user, of course. As a long-time Citrix Ready partner, Aternity frequently helps our customers incorporate end user experience monitoring into their Citrix environments, including XenDesktop, XenApp and XenMobile. With Citrix Synergy only a couple of weeks away, it’s a good time to take a fresh look at the question. And, by the way, you can find Aternity in the Enterprise Mobility Management pavilion at Synergy, if you want a deeper discussion and demo.