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SAN FRANCISCO – September 27, 2018 – Riverbed Technology®, The Digital Performance Company™, today announced that Turkey’s largest e-commerce platform, n11.com, has chosen Riverbed’s digital experience management solution SteelCentral™ to eliminate blind spots in its network and application operations, and better manage and monitor the digital experience of users. The solution delivers actionable insight, allowing n11.com to address problems quickly, maintain performance SLAs, and provide a better customer experience.
LinkedIn: Riverbed delivers application visibility to optimize site performance and improve the digital experience for @n11com: https://rvbd.ly/2xCgZjw
Since being formed in 2012, n11.com has enjoyed six years of strong growth. Today, it has more than six million customers, 100,000 professional sellers, and 80 million visits a month. Based in Istanbul, n11.com is a joint venture between Doğuş Group, one of Turkey’s most influential groups, and SK Group, the South Korean telecoms giant.
Turkey’s broader e-commerce sector continues to grow, from 3% of retail sales in 2012 to over 15% in 2018. This figure is expected to rise to 25% within the next five years. For n11.com, the challenge is optimizing site performance through this period of rapid growth. The site runs more than 600 virtual machines and nearly 50 applications, and processes 20,000 concurrent users at any given moment.
The company did not have an application-aware network monitoring solution so was having extreme difficulty finding the exact root cause of digital performance problems.
“We have app monitoring tools but there are blind spots, particularly at the network level,” says Alper Umit Yilmaz, IT Operations Director. “The digital experience of the customer is critical in e-commerce. The acceptable page load time is less than two seconds, so the faster the page loads, the higher your sales conversion. We cannot slip on this. If there is a problem, we need to know about it; and to fix the problem, we need to understand it.”
Stressing the importance of site-performance to the success of n11.com, Yilmaz adds, “E-commerce is a business that is developing rapidly and new business must be closed quickly. We also need to measure the performance of our site in detail to ensure a positive customer experience and to meet business needs. In our fast-changing world, finding the root causes of problems quickly becomes very important to retain prestige, drive customer loyalty and prevent loss of income.”
To address this issue, n11.com reviewed five solution providers resulting in the selection of Riverbed SteelCentral, which helps deliver a superior digital experience, across all apps and devices. During a two month proof of concept (POC), SteelCentral revealed 10 issues that otherwise would have been missed by the team. This evidence alone immediately convinced senior management of the importance of the investment. SteelCentral was the only end-to-end solution that blended device-based end user experience, infrastructure, application, and network monitoring, giving n11.com a holistic view of its users’ digital experience.
“Knowledge without visibility is useless. With the Riverbed SteelCentral solution, we were able to identify issues immediately,” says Yilmaz. “We had the visibility, the detail, and the technical insight necessary to address the problem, and maximize digital performance. Previously we were sifting through 2Mb of data and over 100 variables. Now, if there is an issue, SteelCentral can identify the exact variable. It’s like two solutions in one.”
Today, 7GB of n11.com’s data is running through Riverbed SteelCentral, with every piece captured and analyzed. This figure continues to rise daily. Spotting and addressing issues quickly keeps n11.com ahead of its performance SLAs.
Riverbed's unique big data approach to APM gives n11.com complete insight – with full details of every user’s transactions, for any app, at any scale. Yilmaz states, “We now have the insight that enables us to be more proactive and confident in the performance of our digital services. At n11.com we care about building trust – consumers and sellers now trust us, and a big part of that is the reliable performance of the Riverbed platform.”
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